BAIMISS 本草纲目 系列牙膏
BAIMISS the serial toothpastes with herbal medicines ingredients
服务类别：产品包装设计
服务内容：产品品牌设计、产品包装设计
服务内容：产品品牌设计、产品包装设计
只听其名，便有回响
BAIMISS是国内近年来发展最快的本土美妆品牌。这一系列产品是以中草药为核心成分的牙膏系列产品。我们巧借火热的“联名”趋势，将BAIMISS品牌与知名中医典籍《本草纲目》（明代李时珍的中草药药理药性研究性集录著作）进行了“联名”，以方便产品前期的预热和上市后的宣传。只听其名，便有回响。
突破陈规
为了让这一系列牙膏产品可以突破消费者对牙膏的刻板印象，我们尝试对消费者有着深刻印象的“牙膏”外观发起挑战。团队基于可随身携带的管状、膏体类产品的外形进行调整，加宽，改扁，让牙膏有条件脱离其刻板的呈现环境；另外也可以更好地呈现之后的画面。
BAIMISS is one of the fastest developing local beauty brands in China. For this series, they provided three types of toothpastes content Chinese herbal medicines as core ingredients. The ingredients remind us of the well-known ancient Chinese medicine book Bencao Gangmu (the book collects vast herbal medicines, records their appearance and medical functions, was written in Ming dynasty 1552-1578), we created a “co-branded” title for this serial toothpaste with this famous book. We believe this can make the warming-up and propaganda for this product much more efficient and attractive.
To break through the stereotyped impression of consumers for toothpaste products, we challenged the common shape of toothpaste. To make it more portable and more suitable for multi environment beyond bathroom (this serial toothpastes have the function of freshening mouth breath, so that the consumers can carry them in pocket anywhere in case of daily needs), we made the tube wider and thinner.
设计指导 Design Director / 罗昊祯
设计 Design / 吴超 林鹤
设计 Design / 吴超 林鹤
3D建模渲染Modeling and Rendering / 马景伟
图片精修Picture Editing / 马景伟 吴超
我们避开了常见的牙膏视觉表现。参考了《本草纲目》等明清古籍的内页板式后，我们选择了一种结合古朴与现代的画面呈现方式：按照《本草纲目》中对收录草药形象的描绘方法，我们在电脑上对牙膏所含的草药种类进行了矢量绘制，配合现代横版的阅读及排版方式，进行了图文组合，文字内容为对该中草药成分及功效的介绍。
该系列牙膏包含三款不同成分，整体的外包装我们沿袭了明清书籍装订的方式。配色采用了象牙白及淡淡的灰绿，整体清新，新奇时尚，同时也颇具古风。
We avoided common visual design for toothpastes. While referred to the inner page layout design of Bencao Gangmu, as how it portrays the herbal medicines and describes the introduction, we painted the 3 types of ingredient herbal medicines, and arranged them with introducing passages, to make the look of this series toothpaste distinct form other toothpastes.
